MJML is an open-source framework designed to simplify the creation of responsive emails. Developed by Mailjet, MJML uses a semantic syntax and high-level components to abstract the complexity of responsive HTML email design. By converting MJML code into responsive HTML, it ensures emails look great across all devices and email clients, including notoriously tricky ones like Outlook. The framework was built using React.js, which allows for easy extension and reuse of components.
Major Highlights
- Semantic Syntax: Write less code with MJML’s intuitive and readable syntax.
- Responsive by Default: Ensures emails are responsive on all devices and email clients.
- Reusable Components: Utilize high-level components like
<mj-section> and <mj-column> to streamline email creation. - Custom Components: Create and integrate your own components to suit specific needs.
- Interactive Features: Incorporate elements like carousels and accordions for engaging emails.
- Open Source: Contribute to and benefit from a community-driven project.
- Comprehensive Documentation: Access detailed guides and tutorials to get started quickly.
- Cross-Platform Compatibility: Works with various text editors and integrates with different development environments.
- Mobile-First Design: Prioritizes mobile display, ensuring readability on smaller screens.
- Free to Use: Available for free with extensive support and resources.
Use Cases
- Marketing Campaigns: Create visually appealing and responsive marketing emails.
- Newsletters: Design engaging newsletters that look great on any device.
- Transactional Emails: Ensure order confirmations, receipts, and notifications are user-friendly and responsive.
- Event Invitations: Send out beautifully styled event invites that adjust to any screen size.
- Product Announcements: Showcase new products with interactive and responsive email designs.
- Customer Feedback: Design surveys and feedback forms that are easy to navigate on mobile devices.
- Promotional Offers: Highlight special deals and promotions with eye-catching emails.
- Internal Communications: Keep your team informed with responsive internal newsletters and updates.
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